I get to work with a lot of different brands with Walktall - which is great when it comes to shooting the quarterly catalogues as it provides a welcome break from the studio and lets me get out and shoot the footwear outdoors.
The image below is actually me. On these shoots I tend to be photographer, model and everything in between - certainly increases the level of the challenge.
There were a lot of things I had to keep in mind about the composition of this shot, the final image would be cropped, only using the top two thirds (ish) of the image - there had to be space to add product information and prices on this image as it was being used as a hero shot for the page and I also had to keep the product as big as possible (no-one would buy them if they can't see what they're looking at).
I set this shot up and picked a point on the road to focus on and set to manual focus - auto focus wouldn't work in this situation as I would be moving through the frame and I couldn't guarantee sharp focus where I wanted it. As always, I'm set up in manual mode - I chose a fairly high shutter speed at 1/640 to freeze the action, at f4 and ISO 200 and manual white balance.
As I was the model and photographer for this shoot - as is usually the case when shooting this kind of thing, I use my wireless triggers and hold it in my hidden hand. The trick here was to pace out my steps and make sure my right foot would be landing on my marker in the road (just a small stone I found by the side of the road) - Using my Nikon D750 on continuous high mode (6.5 fps) I was taking around 3 shots per attempt, getting all kinds of various leg positions (I didn't want to be flying or hopping) - in the end I had the pick from around 6 images I was happy with - this one seemed to be one of the more natural running positions and you can see some tension in the calf muscles which shows the runner is moving. The image was tweaked in Capture One Pro to make sure colours were as accurate as possible - and this was the final image.
I picked this location as it's a really quiet road and the view is fantastic, but not too distracting - I want the shoes and runner to be the first thing your eyes are drawn to.